The ability to write good copy for a lawyer website takes practice and can be quite challenging to master. In this article, we will cover the basics on how to create quality content that attracts clients and a good position on Google. Therefore, we have a few example for you as well that you can draw some inspiration from.
The basics in mastering content creation for lawyer websites
When creating content for your lawyer website, you need to be aware of your target audience and what you want them to do when they read your content. It is important to keep the sentences short, so your content is as easy to understand as possible. Several websites make the classic mistake by making sentences too long with too complicated words as well. The next thing to keep in mind, is that you should be very detailed when explaining a complex topic. According to your google ranking, the longer your content is, the better. Another way of creating content for your lawyer website is to make videos. This takes most often less time for your viewers to watch compared to reading. For more inspiration, check out our blog posts that you most likely will find of value.
A good example of good copy for a lawyer website
A clever way of setting up your content, is the way that the Danish lawyer company; NClaw.dk where they provide the most recent news for their website visitors. This is a very good way to create good content but at the same time also exploit this opportunity to let your visitors aware of the most recent stuff that is going on within the company.
This is just one of the many ways that content creation can be done. The most important part is that you make it reader-friendly and accurate. If your potential clients find anything you write complicated or inaccurate, they will most likely escape and find someone who does the job better than you.