Is WordPress or Wix Better for Cumulative Layout Shift (CLS)?

Cumulative Layout Shift (CLS) has become a critical factor in web design and Search Engine Optimization (SEO). Understanding how CLS impacts user experience and website performance is essential for any web developer or content creator. This article delves into a comprehensive comparison of WordPress and Wix, two leading website building platforms, in terms of their handling of CLS.

Overview of WordPress

WordPress, a giant in the world of content management systems (CMS), has evolved significantly since its inception in 2003. Known for its flexibility and a vast array of plugins, WordPress powers a significant portion of the web.

Overview of Wix

On the other hand, Wix, founded in 2006, is celebrated for its user-friendly interface and drag-and-drop functionality. It has become a go-to solution for those seeking a more straightforward approach to website creation.

What is Cumulative Layout Shift (CLS)?

CLS is a metric that measures the stability of content as a webpage loads. It quantifies the amount of unexpected layout shift during the lifespan of a page session, significantly impacting user experience.

Analyzing CLS in WordPress

WordPress websites can experience CLS issues, primarily due to dynamically loaded content or unoptimized images. However, with the right plugins and coding practices, these issues can be effectively managed like how we did it on the website .

Analyzing CLS in Wix

Wix, with its structured platform, tends to have fewer CLS issues. However, its rigid framework can sometimes limit the level of fine-tuning possible to optimize CLS.

Comparison of WordPress and Wix in Terms of CLS

When directly comparing the two, WordPress offers more control over CLS optimization but requires technical know-how. Wix, while more user-friendly, offers less flexibility for in-depth optimization.

User Experience and CLS

A low CLS score is vital for user experience. Websites that maintain stable visuals as they load retain users better and reduce bounce rates.

SEO Implications of CLS

Google has emphasized CLS as a ranking factor, making it crucial for SEO. Both WordPress and Wix users must prioritize optimizing their CLS to rank well.

Customization and Flexibility

WordPress’s extensive customization options can either improve or worsen CLS, depending on the user’s expertise. Wix’s less flexible nature often leads to more consistent, though sometimes less optimized, CLS scores.

Technical Support and Community

Both platforms have robust communities and support systems. WordPress’s extensive developer community offers a wealth of information for optimizing CLS, while Wix provides more structured support.

Cost Considerations

Comparing the costs, WordPress can be more economical in the long run but may require investment in optimization tools like here. Wix’s subscription model includes stability but at a recurring cost.

Future Trends in Web Design and CLS

Looking forward, both platforms are evolving to address web design trends and improve CLS. Keeping abreast of these changes is crucial for maintaining optimal website performance.


In summary, both WordPress and Wix have their strengths and weaknesses concerning CLS. WordPress offers greater control but requires technical proficiency, while Wix provides ease of use with some limitations in customization.

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